In preparation for the launch of its first-ever national marketing campaign, Trulia announced the appointment of Kira Wampler as chief marketing officer (CMO).
Wampler comes to Trulia from Lytro, where she served as VP of product and marketing. There, she adopted a strategic and data-driven go-to-market strategy, launching the company and the light field camera category to critical acclaim.
For Trulia, her job will be to lead marketing initiatives for and increase the growth of the company’s award-winning products.
“After thorough research and testing, we feel confident that we can extend our brand, drive even higher levels of engagement and deliver a more compelling ROI to our subscribers through a national marketing campaign,” said Pete Flint, CEO and co-founder of Trulia. “With the addition of Kira as Trulia’s first CMO and Steve Hafner of Kayak joining our board, we have the experienced team in place to extend our brand through a national advertising campaign.”
“I’m thrilled to join Trulia and excited to create and launch high impact programs to reach and activate Trulia’s uniquely engaged consumer audience,” Wampler added. “We have defined a consumer-driven and authentic approach to our marketing efforts, allowing us to break through in the category.”