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Cherry Creek Mortgage Enhances Tech

Yext, Inc., the Search Experience Cloud company, today announced its continued work with Cherry Creek Mortgage Company (CCMC) to enhance the company's website with Yext Answers. Following CCMC's success across third-party platforms with Yext Listings and Reviews, the company decided to implement Yext's revolutionary new site search product to improve customers' experience on its own site.

The advanced natural language processing behind Yext Answers will equip CCMC's website with a modern search solution capable of understanding complex customer questions about the company's 325-plus mortgage loan officers, over 200 loan programs, and more. Answers will return dynamic, official answers to each search query, including featured snippets answering common loan program questions and custom calls-to-action such as getting directions to a branch or scheduling an appointment with a loan officer.

"We are excited about our expanded relationship with Cherry Creek Mortgage, which now includes our revolutionary new product, Yext Answers," said Jim Steele, President and Chief Revenue Officer of Yext. "Cherry Creek will now be able to deliver a modern natural language-based search experience accessing facts in their knowledge graph. This important next step in their digital transformation journey will drive its industry leadership in a very competitive mortgage market."

"Answers is intelligent enough to tell us exactly what customers are asking for and to offer the answer directly in search results," said David Arnett, VP of Marketing and Communications at Cherry Creek Mortgage. "We can only serve our customers best if we know what they want. Implementing Answers will eliminate the guesswork so we can fully understand our customers' intentions. This approach will enable us to deliver the best possible home financing experience and will also position us as an industry leader."

CCMC originally chose Yext to update its brand information across third-party search experiences and saw incredible results. Within 29 months, the mortgage company drove more than 25,600 clicks to its loan officer listings, experienced a year-over-year growth rate of 246%, and boosted both its review volume and star-rating. With Answers, CCMC will provide the same class of search experience and provide accurate brand information to customers directly on its own website.

About Author: Mike Albanese

A graduate of the University of Alabama, Mike Albanese has worked for news publications since 2011 in Texas and Colorado. He has built a portfolio of more than 1,000 articles, covering city government, police and crime, business, sports, and is experienced in crafting engaging features and enterprise pieces. He spent time as the sports editor for the "Pilot Point Post-Signal," and has covered the DFW Metroplex for several years. He has also assisted with sports coverage and editing duties with the "Dallas Morning News" and "Denton Record-Chronicle" over the past several years.

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