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A New Digital Mortgage Platform for Homebuyers

New-York based Simplist announced the launch of its new mortgage marketplace platform to expand borrowing and financing options. The platform will be available to homebuyers in Florida, Pennsylvania, New Jersey, Connecticut, and Colorado.

Simplist said that this platform is open to "all kinds of backgrounds and career paths, while also actively seeking the opportunity to serve borrowers whose financial profiles might be considered more complex–whether they’re freelancers, entrepreneurs, or lottery winners."

Founded by tenured leaders in the banking and real estate industries, Simplist has developed technology that searches well beyond the confines of most lenders to find mortgage options as unique as today’s workforce, the company said in a statement.

“Emerging demographic trends and technological advances are changing the face of the job market, and the way that consumers interact with businesses,” said Anthony Sherman, CEO at Simplist. “However, the mortgage industry has proven slow to respond to the needs of today’s customers or build adequate models to evaluate their creditworthiness. At Simplist, we believe in facilitating access to quality financing options that are as innovative as our customers.”

Through integrations with fintech partners and credit reporting agencies, as well as the use of proprietary technology, Simplist can quickly and securely verify most applicants’ financial information, determining their eligibility for loans within minutes. This process aims to reduce the time, cost, and paperwork required to procure a loan, which often translates into cost savings for the consumer.

Users need only enter their information once and may be matched with competitive rates from a list of trusted lenders that spans national brands such as Quicken Loans and loanDepot, as well as established regional and local banks that serve borrowers with more complex financial profiles. Simplist also offers access to refinancing options for existing homeowners.

"Homeownership remains a cornerstone of the American Dream, and Simplist aims to ensure that dream is accessible to more eligible borrowers,” said Chris de la Motte, President of Simplist. “We don’t believe in reducing applicants’ accomplishments to a rigid checklist. We recognize that prospective homeowners are individuals with their own unique stories, and we search well beyond the confines of most lenders to find mortgage options that are best suited to their needs.”

About Author: Radhika Ojha

Radhika Ojha is an independent writer and editor. A former Online Editor and currently a reporter for MReport, she is a graduate of the University of Pune, India, where she received her B.A. in Commerce with a concentration in Accounting and Marketing and an M.A. in Mass Communication. Upon completion of her master’s degree, Ojha worked at a national English daily publication in India (The Indian Express) where she was a staff writer in the cultural and arts features section. Ojha also worked as Principal Correspondent at HT Media Ltd and at Honeywell as an executive in corporate communications. She and her husband currently reside in Houston, Texas.
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