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New Division, New Name for NewDay Financial

Ushering in the new year with a name change, NewDay Financial has announced that it will now officially be known as ""NewDay USA LLC"":http://www.newdayusa.com/. The updated moniker was added in order to better identify with the company's client base, according to a statement from NewDay USA.

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Additionally, the entity is adding a new division targeting Federal Housing Administration mortgages, conventional purchase mortgage loans, and mortgage refinancing. To launch

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the new segment, NewDay USA is opening call centers in Maryland and Orange County, California.

The new originations platform, known as FHA Direct, will further facilitate NewDay USA's mission to better serve borrowers both new and existing. The company's CEO, Robert Posner, commented on the developments within NewDay USA, saying, ""At NewDay, we realized that the time had come to identify ourselves to our potential customers with a name that reflects both who we are and what we aspire to be.""

Continuing his commentary, Posner added, ""Our strategic focus on serving the mortgage lending needs of veterans, military families and seniors has resulted in significant levels of growth.""

NewDay USA is a national VA, FHA, and reverse mortgage lender. Posner reinforced the company's commitment to its clientele in NewDay USA's release highlighting its updated title, stating, ""We are committed to growth through strategies that are disciplined, focused and ever-mindful of the needs of our core customers-military families, seniors and hard-working American homeowners. With our unique capabilities, NewDay USA intends to lead the mortgage industry in government lending.""

About Author: Abby Gregory

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