...boomers make up the largest percentage of homeowners by generation and age, representing about two-thirds of owners. At the same time, only a third of millennials are owners, despite making...

...affordability concerns. A new report from Zillow finds that 52% of Gen Zers, and 57% of Millennials who don't currently own a home believe they'd need to win the lottery...

...an influencer endorsement caused them to purchase in the past two years. The majority of today’s renters are either millennials or Gen Z. Pew Research Center found that 53% of...

...$405,000 ($50,000 down payment) for 45–54-year-olds. “Millennials have been financially unlucky. Their parents had a more straightforward financial journey,” said Fairweather. “The oldest millennials entered the workforce during the 2001...

Despite continued affordability challenges, the American dream of homeownership is not dead for Gen Zers and Millennials, who believe their path to get there will be challenging and may even...

...are environmentally conscious, while 68% aim to save money on their energy or water bill. Interestingly, Gen Z and Millennials were found to be most likely to make green updates...

...increased, and household formation rose as more millennials started families. But household formation is now slowing, partly because many people are opting to stay put rather than move during a...

...became new-to-credit (NTC). While Gen Z made up the largest part of this group at 61%, many consumers in older generations also opened credit for the first time: Millennials (21%),...

...rose to 39% in 2022, up from 29% the year prior. Younger millennials (24- to 32-years-old) and older millennials (33- to 42-years-old) have been the top group of homebuyers since...

...a decrease from 34% last year. Some 70% of younger millennials and 46% of older millennials were first-time homebuyers. Behind these groups, only 21% of Generation X (aged 43 to...