RedVision, an independent national provider of title and real property research solutions based in Parsippany, New Jersey, recently announced in a press release the completion of their new business structure called the Customer Relationship Management (CRM) team to align cross-organizational resources across all points of the customer life cycle. The addition of this group will strengthen the company's ability to focus on enriching the customer experience while nurturing and enhancing the value of its market-validated solutions.
Christine LaChance, VP, director of client relations, customer relationship management, will oversee the new CRM structure to further develop the company-wide, ‘customer-centric’ mindset, the company says. LaChance will lead the implementation and advancements of client transaction visibility and pipeline management, enhance onboarding efficiencies to shorten the customer transition timeframe, and reduce response times to increase customer service availability.
“We structured the company to see the world through the lens of our customers,” said Leanne Zinn-Cox, EVP of sales and marketing at RedVision. “Our customers rely on us to fulfill their commitments to their customers. The addition of the CRM team at RedVision will help reinforce best-in-class service, consistent best practices and product quality standards to drive continuous customer success. Christine’s experience and passion for providing exceptional customer service and value enables us to continue to drive innovation in the marketplace.”
Prior to leading RedVision’s new Customer Relationship Management Team, LaChance served as RedVision’s VP, southeast regional director, according to the company. She joined RedVision in September 2014 and previously held strategic leadership positions at First American Title Insurance Company, Inc.
RedVision also noted that LaChance has an extensive background in title operations, which enables her to lead the CRM team by example and elevate RedVision’s customer-centric practices with faster response times to client inquiries and shorter onboarding periods from initiation to order capability. She brings a combination of national title and settlement service experience, operational excellence, and leadership along with a customer-centric management approach to this role. With a certified Six Sigma background in continuous improvement and strategic initiatives, LaChance strategically positions and trains the RedVision CRM team to provide world-class service in every customer interaction.
“RedVision has demonstrated a commitment to exceeding customers' expectations with its single-source solutions resulting in uniform products and quality standards across all 50 states,” LaChance said. “The CRM structure further enables RedVision to implement continuous customer value improvement strategies while providing industry-best technology solutions.”