Churchill Mortgage Recruits Chief Marketing Officer

Advertising veteran Jay McCarthy has joined Churchill Mortgage as chief marketing officer, the company announced.

An expert with more than 20 years of experience in specialized marketing, advertising, communication, and brand management, McCarthy will lead the development of Churchill's messaging and communication strategies across traditional and digital channels.

"The changing dynamic of communicative channels presents a great deal of potential to strengthen the mortgage industry, making this a very exciting time to be involved," McCarthy said. "It is truly an honor to join a company as respected as Churchill Mortgage and I look forward to supporting their continued growth."

Prior to joining the company, McCarthy founded sagethree, an integrated brand marketing and development firm focused on music and media, artist development, management, and sponsorship activation. Working there, he helped consult with Pandora.com's Playlist Development Algorithm Team as they re-engineered the formula that allows Pandora to target listeners with specific music based on their preferences.

"New advertising and marketing mediums are transforming how our message is communicated and consumed. Borrowers' preferences and behavior must be clearly understood in order to maximize our accessibility and transparency," said Mike Hardwick, president of Churchill Mortgage.

"We are excited to welcome Jay to the team and will leverage his more than two decades of experience in developing and delivering targeted messages. His knowledge, determination and proven skills will be instrumental to Churchill's growth as the mortgage industry continues evolving," he added.